Creating Shared Value
At M, we've always been big believers -- and doers -- in supporting the community around us. The new term for this philosophy, Creating Shared Value (CSV), is based on the premise that a company's competitiveness and the health of the communities around it are mutually dependent, and that capitalizing on the connections between social and economic progress has the power to unleash the next wave of global growth.
From the very beginning, we have participated in the communities around us supporting charities, not-for-profit organizations, start-ups, community events environmental initiatives, cultural endeavors, schools, and causes big and small.
What we are most proud of, though, is that we go beyond supporting charitable and community endeavors and take a lead in their management. Where we see a need, we even create our own philanthropic endeavors.
To this end, we took the lead in managing the Heep Hong Society's Great Chefs event at the outset, and organised the Care for Children Carnival fundraiser, both major undertakings. We co-created and continue to take a lead in the management of the Village People Project, with the goal of improving the lives and health of women in rural China.
To bring all things literary to our community, we created and run the Shanghai International Literary Festival and the Capital Literary Festival in Beijing, now two of China's major literary events. To support the development of chamber musicians in China, we run a monthly chamber music series and created and co-organise the Shanghai Chamber Music competition.